Marketing Strategy - How to Make a Perfect Marketing Strategy

Marketing Strategy 

Marketing is a means through which businesses share their product information with their beloved customers. 

Suppose if you have made a product of your own and now you sell it in the market, but no one has bought your product. Despite your product is good, it did not work in the market. This happened because the customers were not aware of your product. How your product works, what its importance is, if your customer knew all this information then they do not ignore your product like this. 

Therefore, marketers reach out to their beloved customers about their products through marketing strategies. So that customers understand about that product and then buy that product from the market. 

Marketing is just a medium that brings the buyer and the seller closer to each other. So that they can exchange their needs with each other.


How to Make a Perfect Marketing Strategy

To create a perfect marketing strategy, the most important thing is to understand the behavior of your customers first. You cannot create a marketing strategy without understanding the behavior of the customer. Even if made, you will not be able to implement it well, and whose result will also not be good. To understand the behavior of your customer, you need to pay special attention to the perfect customer profile.


Perfect Customer Profile

1. Age: - You must first understand what should be the correct age of your customer. You will know from your product whether your product is for a small child, for a young person, or for an old person.


2. Income: - Now you have to understand how expensive your product is. Who can buy it? You will know this by understanding your customer's income.


3. Gender: - Every product is different, some products are made for women, and some products are made for men. Now you need to know whether your product is for males, females, or both.


4. Marital status: - On the basis of marital status, the company makes its product. You have to see here whether your product is for couples or individuals.


5. Education: - There are some products that are designed on the basis of education. Such as online classes, online shopping, etc. Therefore, the education of your customer is important here.


6. Location: - Location plays a very important role in marketing strategy. For example, Ola or Uber does not work in areas like villages. Therefore, you will also have to analyze the location.


7. Ethnicity: - Ethnicity (caste) is also important in creating a marketing strategy. If you ignore ethnicity then it can have a huge impact on your marketing strategy.


8. Religion: Religion is such a factor that if you make a slight mistake here, then your entire marketing strategy can fail. In the case of religion, marketers pay special attention because, in countries like India, religion is a very sensitive matter.


9. Personality: - The best example of personality is the iPhone brand. The iPhone company makes its product only for its premium customers. So that the premium customer looks different from the normal customer.


10. Urban/Rular: - As I said earlier, Ola Uber does not work in the rular areas because the per capita income there is not the same as in the urban areas. Therefore, it is important to analyze your product whether it will run in urban areas or in rural areas.


11. Lifestyle: - It is important that you understand the lifestyle of your customers. Its perfect example is Rolls Royce. Rolls Royce makes its product only for Royal Families. Whose way of walking, eating, speaking is different from ordinary citizens. Whose lifestyle is different from others.


12. Culture: - In a country like India, you will find people of different cultures. Their food and clothing will be different from each other. This is why understanding each culture remains a major challenge for the marketer.


These are the things that you can understand your customers very easily. Today, most marketers are experimenting with new experiments to understand the behavior of their customers. 

It is also true that you cannot fully understand the behavior of your customer. But the marketer's always trying to understand the customer's behavior. 

The behavior of the customer also changes with the trend. Therefore, the marketer sometimes has problems understanding the behavior of the customer. 

After the entry of many companies into the market, the product is unable to run in the market. In which a lot of factors are included. Of which the above-mentioned things are also included. If you have already done a full detailed analysis of your perfect customer, then improvement can be easily done in the sale of the product.


CONCLUDE: - Marketing strategy can be implemented wherever you want. Like; on the online platform or offline platform, but it is most important that you first do a detailed analysis of your perfect customer profile, which I mentioned above. After that, wherever you apply a marketing strategy, you will get better results.








Location: Ranchi, Jharkhand, India

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